I'm going to steal a line here from a company called Cladwell that taught me to trade impulse buys for items I love.
"True happiness comes from meaningful experiences, relationships, and contributions to society."
I shop local because it feels good to hand my money to a local artist or shop owner, maybe even get to know them a little and make a purchase that is not only meaningful to me, but also to them.
It's with that in mind that I put together this list of some cool local shops/brands/artists in London & area. Just click the pic for details:
(names marked with an * are social enterprises: businesses with a social or environmental purpose at their core)